.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech startups, as soon as accustomed to snagging billions in financial backing each year, have brought up nearly $360 million so far this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase records. That downturn is due to market concentration, elevated regulative tensions, and financial uncertainties.ADWEEK consulted with 5 VCs who continue to invest in adtech companies, in spite of these difficulties, about what they are actually seeking as well as what they stay away from. Probably unsurprisingly, these real estate investors are targeting chances in privacy-focused innovations and industry-specific places like hooked up television.